Week 1: Internet vs Digital Marketing


The Internet was developed by an agency funded by the US government, called the Advanced Research Projects Agency (ARPA) in the 60s. The word “Internet” refers to the set of rules (or protocols of the Internet) that two computer networks can exchange information between them, regardless of operating system used. The Internet, as it is known, is a simple set of instructions that allows computers to communicate with each other regardless of their location or model.(Internet Society 2015)

Digital Marketing

Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand.  Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns. The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay-per-click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.(Reliablesoft 2014)


In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t  typically in real-time.(Reliablesoft 2014)


Reference :

Internet Society (2015).History of internet.Available at: http://www.internetsociety.org/internet/what-internet/history-internet/brief-history-internet [Accessed on 01.10.205]

NetView (2013). Internet. Available at: http://www.netview.ro/publicitatea-pe-internet/scurt-istoric-al-internetului/ [Accessed on 01.10.2015]

Reliablesoft (2014). Digital Marketing VS Internet Marketing.Available at https://www.reliablesoft.net/digital-marketing-vs-internet-marketing-what-is-the-latest-trend/[Accessed on 02.10.2015]



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