Week 3: Search Engine Marketing


According to WordStream (2015) search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. WordStream (2015)

These ads, often known by the term pay-per-click ads, come in a variety of formats. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase (SeoWorkers. 2015).

Search engine optimization (SEO) can be described as strategies and tactics used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. (Sempo.2015)

The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines).

SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines (Search Engine Watch, 2015). It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.





Search Engine Watch. 2015. Search Engine Marketing. Available rom : http://searchenginewatch.com/sew/special/2047415/search-engine-marketing-articles. [Accessed on 13.10.2015]

Sempo.2015.Search Engine. Available from: http://www.sempo.org/?page=seo_articles. [Accessend on 13.10.2015]

SeoWorkers. 2015. Marketing tutorials. Available from: http://www.seoworkers.com/seo-articles-tutorials/.Accessed on14.10.2015

WordStream.2015. Search Engine Marketing. Available from: http://www.wordstream.com/search-engine-marketing. [Accessed on 14.10.2015]




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