Week 8 : What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?

    Metrics can help marketers measure the performance of digital marketing campaigns, site traffics, lead generation and revenue and so on. Without using proper metrics to evaluate the performance, it is difficult for marketers to compare results of different marketing efforts and make rational decisions to reallocate their marketing budget across different channels to… Continue reading Week 8 : What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?


Week 7: Marketing Research

Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected direct from a respondent. (Atlasti.2015) After considering the objectives, Market Researchers… Continue reading Week 7: Marketing Research


Week 5: What Is Affiliate Marketing

  According to Minterest (2015) Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. There are actually different types or classes of affiliate marketing, and the number of types will depend on how one… Continue reading Week 5: What Is Affiliate Marketing

Mobile Marketing, Digital Promotions, Reflective Analysis · Uncategorized

Week 3: Search Engine Marketing

  According to WordStream (2015) search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity… Continue reading Week 3: Search Engine Marketing


Week 2: Promote your business – Digital Promotions

This week’s subjet explores the implications of digital promotions and social media for marketing planning. In the UK spend on online advertising is now the most popular media for advertisers having overtaken the spend on television advertising. This includes social media, mobile marketing, video and online display advertising, all of which are increasing in terms… Continue reading Week 2: Promote your business – Digital Promotions


Week 1: Internet vs Digital Marketing

Internet The Internet was developed by an agency funded by the US government, called the Advanced Research Projects Agency (ARPA) in the 60s. The word “Internet” refers to the set of rules (or protocols of the Internet) that two computer networks can exchange information between them, regardless of operating system used. The Internet, as it is… Continue reading Week 1: Internet vs Digital Marketing