Mobile Marketing, Digital Promotions, Reflective Analysis · Uncategorized

Week 3: Search Engine Marketing

  According to WordStream (2015) search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity… Continue reading Week 3: Search Engine Marketing