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Week 8 : What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?

    Metrics can help marketers measure the performance of digital marketing campaigns, site traffics, lead generation and revenue and so on. Without using proper metrics to evaluate the performance, it is difficult for marketers to compare results of different marketing efforts and make rational decisions to reallocate their marketing budget across different channels to… Continue reading Week 8 : What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?