Metrics can help marketers measure the performance of digital marketing campaigns, site traffics, lead generation and revenue and so on. Without using proper metrics to evaluate the performance, it is difficult for marketers to compare results of different marketing efforts and make rational decisions to reallocate their marketing budget across different channels to… Continue reading Week 8 : What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?
Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected direct from a respondent. (Atlasti.2015) After considering the objectives, Market Researchers… Continue reading Week 7: Marketing Research
According to BBC (2015) a cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Once a cookie is attached or ‘set’ in your computer, it tracks your movement around… Continue reading Week 6: Can you guess what is a cookie and is not yummy ?
According to Minterest (2015) Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. There are actually different types or classes of affiliate marketing, and the number of types will depend on how one… Continue reading Week 5: What Is Affiliate Marketing
According to Convinceandconvert.com, 44% of all email recipients make at least one purchase in a year based on or due to an email they get, which could be promotions or otherwise. In other words, one third of your target audience will not open the email you send them if they are not impressed with the… Continue reading Week 4: Email Marketing
According to WordStream (2015) search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity… Continue reading Week 3: Search Engine Marketing
This week’s subjet explores the implications of digital promotions and social media for marketing planning. In the UK spend on online advertising is now the most popular media for advertisers having overtaken the spend on television advertising. This includes social media, mobile marketing, video and online display advertising, all of which are increasing in terms… Continue reading Week 2: Promote your business – Digital Promotions